— OUR FRAMEWORK

The Elevate Framework

Six disciplines that move a church media department from activity to impact.

01 — People

Who is responsible?

Build capable, confident and collaborative teams.

02 — Purpose

Why are we communicating?

Align media with the church's mission.

03 — Platform

Where does the message live?

Choose the right channels for the right audience.

04 — Production

How do we create it?

Develop practical creative and technical capabilities.

05 — Process

How do we repeat it?

Build workflows, SOPs and systems.

06 — Performance

Is it working?

Measure, learn and improve.

— FOR PASTORS & CHURCH LEADERS

Your media team needs your vision.

The best media departments aren't built by technology alone. They are built when leadership and media understand the mission together.
  • The vision of the church
  • The audience you are called to serve
  • The message you need to communicate
  • The role of media in that mission
  • The standards expected
  • The outcomes that matter

Your media team shouldn't simply know how to post. They should know what they're helping the church accomplish.

— THE TRANSFORMATION

Before and after.

“What are we posting today?”
“What are we trying to communicate?”
Everyone does everything.
Everyone understands their role.
Sunday depends on a few key people.
The team has documented workflows.
Content is created randomly.
Content is driven by strategy.
Technology creates complexity.
Technology enables productivity.
The media department reacts.
The media department leads.
See packages

— START HERE, FREE

Not sure where your media team stands?

Take the free 30-point Church Media Audit for an instant score across people, content, digital, production, systems and technology — then download the free toolkit to start closing the gaps this week.

Church Media Audit

30 questions, scored instantly. See your strongest area, your biggest gap and what to fix first. Takes about 5 minutes — nothing is submitted unless you choose to share it.

Take the Free Audit

Free Resources Hub

Download the 60-point media team checklist, 30-day content calendar, media department structure, social media content guide and communication templates — all free.

Download Free Resources